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Privacy Policy

At D&C Merchants (“D&C”, “we”, “our”, or “us”), we respect your privacy and are committed to protecting your personal and business information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, interact with our services, submit information through forms, use our merchant solutions, or engage with D&C Merchants AI services.

By using our website or services, you consent to the practices described in this Privacy Policy.

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1. Information We Collect

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We may collect personal, business, and technical information, including:

Personal Information

  • Full name

  • Company name

  • Business title / position

  • Email address

  • Phone number

  • Mailing address

  • Billing information

  • Identification information where required for merchant onboarding

Business Information

  • Business name

  • Industry type

  • Monthly transaction volume

  • Current payment processor

  • Merchant processing statements

  • Business revenue estimates

  • POS requirements

  • Funding inquiries

Technical Information

  • IP address

  • Browser type

  • Device information

  • Cookies and analytics data

  • Website interactions

  • Referral source

  • CRM activity logs

AI & Automation Data

Where clients use D&C Merchants AI, we may process:

  • call transcripts

  • chat transcripts

  • interaction recordings

  • workflow logs

  • customer engagement data

  • appointment booking data

  • automation activity logs

  • CRM synchronization records

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2. How We Use Information

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We may use collected information to:

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  • provide merchant solutions

  • evaluate payment processing opportunities

  • assist with merchant onboarding

  • deliver POS and hardware recommendations

  • improve customer support

  • respond to inquiries

  • schedule consultations

  • deliver AI automation services

  • improve conversational AI performance

  • integrate CRM workflows

  • automate communications

  • process billing

  • analyze business trends

  • improve website performance

  • send business communications

  • meet legal and compliance obligations

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3. Third-Party Service Providers

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We may share necessary information with trusted third-party providers including:

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  • payment processors

  • acquiring banks

  • merchant service providers

  • POS vendors

  • CRM providers

  • cloud hosting providers

  • analytics providers

  • communication platforms

  • automation platforms

  • AI service providers

  • scheduling providers

  • compliance partners

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Third-party providers maintain their own privacy policies and operational

practices.

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4. D&C Merchants AI Data Use

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Our AI-powered services may process data to deliver automation, conversational experiences, and operational efficiencies.

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AI services may include:

  • voice automation

  • chat automation

  • lead qualification

  • customer communication workflows

  • scheduling systems

  • CRM synchronization

  • analytics generation

  • business automation

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Clients are responsible for ensuring lawful consent and lawful data collection practices before using AI services involving customer communications.

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5. Cookies & Analytics

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We may use cookies, tracking pixels, analytics platforms, and performance tools to:

  • improve website functionality

  • analyze visitor behavior

  • optimize marketing campaigns

  • personalize user experience

  • improve conversions

  • monitor website security

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Users may disable cookies through browser settings, though some features may be limited.

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6. Data Security

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We implement commercially reasonable safeguards designed to protect information from unauthorized access, misuse, alteration, disclosure, or destruction.

However, no internet transmission or storage system can be guaranteed 100% secure.

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7. Data Retention

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We retain information only as long as necessary for:

  • service delivery

  • operational purposes

  • analytics

  • legal obligations

  • contractual obligations

  • dispute resolution

  • business recordkeeping

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Data may be securely deleted or anonymized when no longer required.

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8. Your Privacy Rights

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Subject to applicable law, individuals may request:

  • access to personal information

  • correction of inaccurate information

  • deletion requests where applicable

  • withdrawal of consent (subject to legal limitations)

  • communication preference updates

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Requests may be submitted using our contact information below.

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9. International Data Processing

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Some service providers, cloud platforms, automation providers, CRM systems, or AI systems may process information outside Canada.

By using our services, you acknowledge that data may be transferred internationally in accordance with applicable privacy laws.

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10. Changes to This Policy

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We may update this Privacy Policy periodically. Updated versions become effective upon posting.

Continued use of our website or services constitutes acceptance of updated policies.

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